Both the flavours that I've tried are quite muted, however with a couple of alien coils and the wicking just right the Cinnamon Rolls flavour does pop out a bit more, it is sweetish, has a bakery over tone with a tiny hint of cinnamon, the Lemon Tart & Ice Cream is also muted, I can taste sweet lemon, but I get none of the tart or anything that feels like ice cream. Both flavours are nice and I would buy the Cinnamon Rolls again.